Product Description
“Crandall’s book is sound and spectacular. Sound because his ideas are based on fundamental marketing principles. Spectacular because he has assembled in one book more helpful marketing ideas than one can use in a lifetime.” — Al Ries, author Focus: The Future of Your Company Depends on It “I have to love this book. There are tons of real ideas used by real companies. The best marketing book to come along in ages, whether your “customers” are internal or external…. More >>
1001 Ways to Market Your Services: Even If You Hate to Sell
Tags: al ries, author focus, best marketing, lifetime, marketing ideas, marketing principles, product description, spectacular sound
#1 by Marion E. Gold on June 30, 2010 - 2:18 am
This book has some great tips, but when it comes to marketing your services, nothing replaces a *personal* publicity plan. To position your small business, you have to position YOURSELF. Bottom line is that people have to know who you are, what you stand for, and why they should do business with you.
Rating: 4 / 5
#2 by msw candidate on June 30, 2010 - 3:23 am
an investment especially for pr and marketing professionals
fantastic ideas that really work
a must have for anyone in business or non profit
Rating: 5 / 5
#3 by Anonymous on June 30, 2010 - 3:37 am
This book is ideal for any businessperson who wants to promote his/her sales. The book is loaded with ideas on how to get people to know about your company and your products or services.
Rating: 5 / 5
#4 by Kimberly Schenk on June 30, 2010 - 5:39 am
This book reads much like bullet points – no wasted language – just straight to the points without fluff. Great book for those relatively new to marketing.
Rating: 5 / 5
#5 by A. Petrotchenkov on June 30, 2010 - 8:06 am
“1001 Ways to Market Your Services” is broken down into a number of small chapters dealing with various marketing methods and offers some great ideas on how to get the message out. The author calls upon his own experiences as well as from the exploits of others to demonstrate strategies that really do work. While Mr. Crandall expresses a great amount of enthusiasm for marketing he does draw the line on some practices that may rub the wrong way and cast suspicion upon the integrity of the marketing business. He walks a fine line and his sound advice should be followed to the letter.
This book has good information and is very good for people with limited marketing experience and ideas. It does not give much detail on setting up a marketing campaign. This title translated into Russian is very successful in Moscow.
Rating: 5 / 5