Product Description
Textbook with a strong focus in managerial orientation and strategic focus, using conceptual frameworks that have been classroom tested for relevance, incorporating key academic research findings, and including selected readings and cases to accompany the text chapters. Previous edition not cited. DLC: Professions-Marketing. … More >>
Services Marketing: People, Technology, Strategy
Tags: academic research, conceptual frameworks, dlc, managerial orientation, professions, relevance, research findings, services marketing, technology strategy, text chapters
#1 by Anonymous on June 23, 2010 - 10:55 pm
Este es un excelente libro para quienes laboramos en la industria del servicio. Laboro en la empresa de servicios electricos más grande de Costa Rica, Centro América.Estoy interesado en conocer la experiencia o casos que tenga el autor en Servicios Electricos, especificamente en Mercadeo Directo con clientes industriales y residenciales.
Rating: 5 / 5
#2 by TDS on June 24, 2010 - 12:48 am
I thought I was getting a newer edition…so I ended up having to buy the newer addition. One useful book for the price of two.
Rating: 1 / 5
#3 by Pramod on June 24, 2010 - 2:17 am
a) The subject content is very good and is quite informative with the relevant examples of the best practices and cases. Gives good insights into the various aspects of Services Marketing and changes your perspective.
b) The paper used is just perfect (not a glossy) which gives a great reading pleasure.
Rating: 5 / 5
#4 by Agnieszka Labocha on June 24, 2010 - 2:34 am
The book was shipped from U.S. to Ireland. It arrived fast/after 1,5 or 2 weeks. I was surprise by quality of the book; insight was market a little, but that was something I was inform about before purchase. I am very happy from purchase and quality of service and quality of purchased good, will continue to do so.
Agnieszka
Rating: 4 / 5
#5 by Shashank Nigam on June 24, 2010 - 3:05 am
This book combines a plethora of examples from various industries with theory essential to understand the workings and dynamics of service marketing. The authors’ experience in writing such books comes across in the way they make difficult concepts simple to understand, and even implement.
Highly recommended.
Rating: 4 / 5