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What are the trends affecting the marketing of services? How is the current tendency towards customer orientation, globalization, deregulation and technological change determining the ways in which leading service firms conduct their marketing activities? Why is cross-sector fertilization particularly useful for services, and what type of strategic response is most likely to shape business success of service firms in the future? These are some of the questions addre… More >>
Marketing Strategies for Services: Globalization – Client-orientation – Deregulation
Tags: business success, client orientation, customer orientation, Deregulation, fertilization, Globalization, marketing of services, marketing strategies, strategic response, technological change