Product Description
There are many ‘How to’ books on the Internet. Yet there is nothing for marketers who need a no-nonsense structured guide to using the Internet for marketing. With a minimum of jargon and computer gobbledegook, Cybermarketing shows *How you can use the Net for market research *How you can build the resources of the Net into your marketing plans *How to exploit the Net as a marketing channel
Cybermarketing shows how the Internet can support you throug… More >>
Cybermarketing: How to use the Internet to market your products and services
Tags: Cybermarketing, jargon, market research, marketers, marketing channel