Product Description
The days of professionals simply hanging a shingle and waiting for clients to beat a path to the door are long gone. The marketplace is crowded with new service professionals of all types–from CPAs and attorneys to health care providers and competing service organizations. Professionals must realize that their services, no matter how good they are, simply will not sell themselves. Services marketing is the key to the game and here is the most concise, easy-to-under… More >>
Professional Services Marketing: Strategy and Tactics
Tags: attorneys, cpas, health care providers, marketing strategy, marketplace, professional services marketing, service organizations, service professionals, shingle, strategy and tactics
#1 by G. Price on June 23, 2010 - 11:35 pm
Professional Service Marketing contains a number of key concepts however nothing new. Would look for more Gen Y theory and examples that apply to this decade heading forward.
Rating: 2 / 5