Product Description
Interactive Services Marketing covers the essentials of services marketing–with particular emphasis on the theater model and the impact of technology. The text features a dynamic approach to human interactions–both in face-to-face communication and in connections through technology. The Third Edition focuses on interactions in service environments. The concise text is fully supported by a robust web site, enabling instructors to reinforce the emphasis on technolog… More >>
Interactive Services Marketing
Tags: concise text, dynamic approach, face to face communication, human interactions, impact of technology, interactive services marketing, marketing product, robust web, service environments